[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.peksa.cz\/web-copywriting-dokaze-zviditelnit\/#Article","mainEntityOfPage":"https:\/\/www.peksa.cz\/web-copywriting-dokaze-zviditelnit\/","headline":"Web copywriting dok\u00e1\u017ee zviditelnit","name":"Web copywriting dok\u00e1\u017ee zviditelnit","description":"Pokud se je\u0161t\u011b n\u011bkdo nesetkal s t\u00edmto v\u00fdrazem, tak jste na spr\u00e1vn\u00e9m m\u00edst\u011b. Kdy\u017e se pod\u00edv\u00e1me na m\u00e9dia okolo sebe, tak se d\u00e1 \u0159\u00edci, \u017ee","datePublished":"2018-02-02","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.peksa.cz\/author\/#Person","name":"","url":"https:\/\/www.peksa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"peksa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.peksa.cz\/wp-content\/uploads\/img_a316486_w2644_t1527437119.jpg","url":"https:\/\/www.peksa.cz\/wp-content\/uploads\/img_a316486_w2644_t1527437119.jpg","height":0,"width":0},"url":"https:\/\/www.peksa.cz\/web-copywriting-dokaze-zviditelnit\/","about":["Business"],"wordCount":416,"articleBody":"        Pokud se je\u0161t\u011b n\u011bkdo nesetkal s t\u00edmto v\u00fdrazem, tak jste na spr\u00e1vn\u00e9m m\u00edst\u011b. Kdy\u017e se pod\u00edv\u00e1me na m\u00e9dia okolo sebe, tak se d\u00e1 \u0159\u00edci, \u017ee na ka\u017ed\u00e9m z nich nalezneme reklamn\u00ed kampa\u0148. Ov\u0161em, ka\u017ed\u00e9 m\u00e9dium m\u00e1 sv\u00e1 specifika psan\u00ed text\u016f. C\u00edl je ale v\u017edy stejn\u00fd, oslovit co nejv\u00edce populace, z\u00edskat z\u00e1kazn\u00edky, \u010dten\u00e1\u0159e, odb\u011bratele nebo zviditelnit ur\u010dit\u00e9 slu\u017eby. Takov\u00fd reklamn\u00ed text, aby v\u016fbec zaujal, m\u011bl by m\u00edt sv\u00e1 specifick\u00e1 pravidla, kter\u00e1 se daj\u00ed v podstat\u011b shrnout do t\u011bchto bod\u016f: Dobr\u00fd obsah mus\u00ed m\u00edt spr\u00e1vnou stylistiku, kter\u00e1 zaru\u010d\u00ed p\u0159ehlednost textu. Gramatika p\u0159esv\u011bd\u010d\u00ed o d\u016fv\u011bryhodnosti nab\u00edzen\u00e9ho produktu, p\u0159\u00edpadn\u011b hodn\u011b napov\u00ed o autorovi. Text by m\u011bl b\u00fdt srozumiteln\u00fd a p\u0159\u00ednosem pro \u010dten\u00e1\u0159e. Sou\u010d\u00e1st\u00ed jeho obsahu samoz\u0159ejm\u011b mus\u00ed b\u00fdt d\u016fle\u017eit\u00e9 informace, kter\u00e9 se t\u00fdkaj\u00ed konkr\u00e9tn\u00edch po\u017eadavk\u016f. Po p\u0159e\u010dten\u00ed by si m\u011bl \u010dten\u00e1\u0159 odn\u00e9st pozitivn\u00ed z\u00e1\u017eitek, jedin\u011b pak se bude \u0161\u00ed\u0159it d\u00e1l \u00fastn\u011b.  Jin\u00fdm zp\u016fsobem se budou tvo\u0159it texty pro denn\u00ed tisk nebo \u010dasopisy a s jinou strukturou se setk\u00e1me na webov\u00fdch str\u00e1nk\u00e1ch. Tvorba na internetu odstartovala nov\u00fd sm\u011br Z\u00e1konit\u011b musela p\u0159ij\u00edt zm\u011bna, jeliko\u017e na internetu se lid\u00e9 orientuj\u00ed trochu jinak. Zde klasick\u00e9 texty nebudou fungovat, tak jako v jin\u00fdch m\u00e9di\u00edch. Je nutn\u00e9 za\u010d\u00edt pou\u017e\u00edvat jin\u00fd sm\u011br a to je web copywriting, psan\u00ed pro webov\u00e9 str\u00e1nky. Prvotn\u011b se texty toti\u017e jakoby naskenuj\u00ed o\u010dima a samoz\u0159ejm\u011b se hledaj\u00ed podstatn\u00e9 informace. Pokud text bude dostate\u010dn\u011b zv\u00fdrazn\u011bn\u00fd kl\u00ed\u010dov\u00fdmi slovy, r\u016fzn\u00fdmi nadpisy, strukturou, citac\u00ed nebo dal\u0161\u00edmi prvky, bude rozhodn\u011b up\u0159ednostn\u011bn p\u0159ed dlouh\u00fdm souvisl\u00fdm textem. V tomto p\u0159\u00edpad\u011b bohu\u017eel, i kdy\u017e \u010dl\u00e1nek nebo text bude velmi kvalitn\u00ed, co se t\u00fd\u010de informac\u00ed, nebude zaznamen\u00e1vat takovou n\u00e1v\u0161t\u011bvnost.Texty, kter\u00e9 zaujmou. Mus\u00ed b\u00fdt poutav\u00e9, v\u00fdsti\u017en\u00e9, zam\u011b\u0159en\u00e9 na ur\u010dit\u00fd c\u00edl. P\u0159i n\u00e1kupu v e-shopu ocen\u00edme podrobn\u00e9 popisy produkt\u016f. Internetov\u00e9 magaz\u00edny n\u00e1m mohou p\u0159in\u00e9st podstatn\u00e9 informace a zaj\u00edmavosti. Samoz\u0159ejm\u011b prezenta\u010dn\u00ed a srozumiteln\u00fd popis firmy a jej\u00ed aktivity p\u0159in\u00e1\u0161\u00ed zisk a t\u00edm prosperitu podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Web copywriting dok\u00e1\u017ee zviditelnit","item":"https:\/\/www.peksa.cz\/web-copywriting-dokaze-zviditelnit\/#breadcrumbitem"}]}]